👋 hi. howdy. hola.
Serena is a glitter-loving, vintage-collecting, NJ Latina who adds sparkle and spice to all she does.✨
Some things to note…
She loves concerts and always has her next one lined up
Up Next : Coachella 2025 🪩
Her Fave concerts : Charli XCX (2024 + 2022), Sabrina Carpenter (2024), Doja Cat (Coachella 2024), SZA (2023), and Chappel Roan (2022, at her first ever show in NYC !)
She was named after Sailor Moon 🌙 (Serena/Usagi Tsukino)
She is always watching a historical drama 📺
Let’s chat… ☎️
Cell: 201.916.3844
Email: Serenadmal@gmail.com
✏️ what i’ve done
Art Director
Freelance / April 2022 - Present
Heineken USA (Heineken & Dos Equis), EP+Co (John Deere, Lärabar, and Verizon) and Capital One (New Business).
Art Director
Badger Agency / September 2022 - April 2024
Olay, Clairol, Dick’s Sporting Goods, and Target.
Junior Art Director
FCB Health NY / May 2020 - April 2022
Austedo, Gay Men’s Health Crisis (GMHC).
Art Direction Intern
Grey NY / June - August 2019
Pringles, Downy, and National Parks Foundation.
Executive Creative Director
TNH Agency / December 2018 - December 2019
Dinosaur BBQ, Vermont Tourism, Central Rock Gym, and J Michael Shoes.
🏆 proof i learned
NY Festivals Advertising Award
Finalist - Uok?
Communication Arts Ad Competition
Shortlist - Uok?
Interviewed for Syracuse University + Newhouse sites
“Creative Advertising Students Win 2 of 10 Communication Arts Student Awards Given Worldwide”
Manny Award
Best Social Media Campaign - Ms. Information
Graphis New Talent Annual
Silver - Smile Direct Club Outdoor
Graphis New Talent Annual
Honorable Mention - Smile Direct Club Print
Ads of the World
Feature - Cascade
Ads of the World
Feature - Smile Direct Club Print
Ad Club of NY Scholarship
🎓 where i learned
Syracuse University
S.I. Newhouse School of Public Communications
Magna Cum Laude
B.S. Advertising, Art Direction | Minor in Sociology