Duolingo: Duosims
Copywriter: Hayden Rajkumar
The best way to learn a language is by immersing yourself in the process, not just completing daily challenges. That’s why The Sims is teaming up with Duolingo to launch DuoSims. A special edition of Sims 4 that lets players bring their lesson plans and streaks into the Sims world, making the language learning experience more engaging and immersive.
TikTok
There are all different types Simmers, including celebrities. We’ll partner with Keke Palmer, an already established Sims ambassador, to share her first time playing DuoSims with her followers via TikTok live. Additionally, they’ll introduce a profile badge icon, allowing fans to add a Sims diamond to their profiles.
Twitch + Gamestop Activation
To build excitement, Duolingo will partner with popular Twitch Sims streamers, offering them exclusive early access to DuoSims so they can engage their passionate fan bases before the release. Duolingo will also tap into gaming nostalgia with exclusive DuoSims themed accessories and disc release available at select GameStop locations.
