Awarded Best Social Media Campaign - Manny Award ‘22

At the initial rollout of COVID-19 vaccines, over half of all LGBTQ+ adults were vaccine-hesitant due to mistrust of the healthcare system. FCB Health partnered with Gay Men’s Health Crisis (GMHC) for a social-first campaign to shut down misinformation at its source. These GIFs have amassed over 2.5 Million impressions and pointed viewers to TheRealMsInformation.com to find the real facts.