Smile Direct Club: Crooked
Graphis New Talent Annual ‘20 | Silver (outdoor)
Graphis New Talent Annual ‘20 | Honorable Mention (print)
Everyone knows straightening teeth can be an annoyingly involved process (braces, retainer, etc.) So, how do you show that crooked teeth can easily be straightened? By equating crooked teeth with real-life scenarios, we capture people’s attention where and when they least expect it.
Outdoor: We’re taking advantage of life’s annoying gaps to help people fix theirs.
Print: A clever demonstration of SmileDirectClub’s benefits, just through paper.
We place purposefully folded pages into a magazine which invite the reader to unfold the page for a fun reveal.
