Spotify:
Break Up With
Your Radio
Created during the One Club’s Spring 2021 Mentorship program.
People love Spotify, but still turn to the radio when they drive. Here we encourage change in listening behavior by personifying the radio and ‘Your Daily Drive’ in an integrated campaign.
Outdoor
Social
Newsworthy Activation
Partnering with Microsoft, subscribers to Xbox’s Game Pass can connect to their Spotify account, allowing them to listen to Your Daily Drive whenever they get into a car during gameplay. Now when gamers are driving around in a game such as Grand Theft Auto, their favorite audio content could be waiting for them.
Additional Art Directors: Kristen Heglin & Gisell Padilla